The IBM “endorsement effect” has often shaped the computer industry over the years. In 1981, when IBM entered the personal computer business, the company decisively pushed an upstart technology into the mainstream.
In 2000, the open-source operating system Linux was viewed askance in many corporations as an oddball creation and even legally risky to use, since the open-source ethos prefers sharing ideas rather than owning them. But IBM endorsed Linux and poured money and people into accelerating the adoption of the open-source operating system.
On Monday, IBM is to announce a broadly similar move in big data software. The company is placing a large investment — contributing software developers, technology and education programs — behind an open-source project for real-time data analysis, called Apache Spark.
The commitment, according to Robert Picciano, senior vice president for IBM’s data analytics business, will amount to “hundreds of millions of dollars” a year…
Photo: Credit Eorge Nikitin/Feature Photo Service for IBM